samedi 21 août 2010

saab affiches: SAAB VS BAHAUS

En charchant des infos sur le bahaus, je suis tombé sur une étrange image intitulé SAAB vs Bahaus. Intrigué, je suis allé sur le site et c'était bien sûr un ancien article de saabtrolhatann devenu saabsunited.  Saab, dans les années 2000 avait réalisé une série d'affiches publicitaires sur les thèmes Saab VS Bahaus,cubisme,descartes...
Démarche originale et intéressante, en voici quelques exemples.

Saab Vs Bauhaus
A modernist maxim was that a house is a machine for living. While efficient, this strict form-follows-function approach can lack a degree of humanity. The Saab school of design considers the emotional needs of people as well. Evident in the Saab 9-3 is a human-centered environment: an aesthetically pleasing mix of flowing lines and inviting materials. Instead of cold efficiency, there’s Scandinavian design precision. Clean and appealing. Form following function following human pleasure.

Saab Vs Cubism
It is doubtful that Braque and other early cubists would recognize their art form in a Saab 9-5 Wagon. The same cannot be said for all wagons. Geometric shapes and fragmented form have no place in Saab’s organic design philosophy. Though extremely versatile and spacious, the Saab 9-5 Wagon manages to achieve aerodynamic, flowing lines through a torsionally rigid body construction. The art accentuating the engineering. Cubists may be attracted to boxier cars. Which would be way they got their start in the early 20 th century instead of the late.

Saab Vs Descartes
I think therefore I am slower. I feel therefore I am faster. Sensory cues are designed into a Saab 9-5 to enhance driver/car interaction. The center of gravity is near the driver’s hips, where the body first detects lateral movement. Tactile sensations of the road are intentionally not filtered out of the steering system. Control becomes intuitive. Driving becomes safer and more enjoyable. Car and driver are one.

Saab Vs Louis xiv
In the baroque world of Louis XIV, more was synonymous with better. As one might expect, cooler heads prevailed in Sweden. The Scandinavian ethic of clean, practical design never wavered. The Saab 9-5 is a direct descendent of that thinking. Leather seats that are both heated and ventilated not only for comfort but for enhanced driver control. Asymmetrical dashboard layout which makes a distinct impression, particularly as it reduces driver response time. And sleek exterior lines creating superior aerodynamics and road-holding. Beautiful, yes. But beauty born of function.

Saab Vs Newton
An object set in motion will remain in motion. Unless that object is situated in the cargo bay of the Saab 9-5 Wagon. CargoTracks™, a system like those used to secure loads in aircraft, run the length of the cargo bay. In the event of a sudden stop, cargo defies inertia. It stays put. The optional sliding floor, on the other hand, is designed to move. It pulls out during unloading. You don’t bend into the car. Your back is spared from the painful pull of gravity. Of course, Saab cannot rewrite Newton’s laws of physics. But we can find loopholes.

Saab vs the Puritans
It is sinful to seek any form of pleasure. Overt joy is to be avoided. Do not drive a Saab 9-3 convertible. Is this how the Puritans would instruct today? Would they shun the 9-3′s turbocharged engine for the fear of enjoying the 194 ft lbs of torque? Surely the Saab’s aircraft-inspired cockpit would be too much for them to take. In fact, just looking at the car’s sleek shape could be considered lustful. Be careful modern day Puritans. Who knows what this car could lead to?

Saab vs Revolution
Call it the ‘phoenix’ school of thought. The notion that beofre designing something, its precursors must first be reduced to ashes. Nothing could be further from the way we approach things at Saab. Since 1947, we have shunned revolution in favour of evolution, building on the same aircraft inspired principles embodied in our very first car. A synthesis of safety and performance. And a very Scandinavian devotion to functional, aesthetically pleasing design. To our mind, qualities worth keeping.

                                       Saab vs Saab

Two high performance Saab vehicles. Each has its advantages. Yet are they more similar than different? Car and driver, like pilot and plane, are designed to perform as one. Saab’s philosophy of human centred design places controls and instruments where they are intuitively accessible. Time requirements to act and react are thus shortened. Like the Saab Viggen fighter, the new Saab 9-3 Viggen is powerful, generating 252 ft-lb of torque. Yet brute force was never the intention, rather a calculated use of thrust. Whether engaging the turbocharger or the afterburner, it is the man, not the machine, in control.
Saab vs Steriods
Anabolic steroids build muscle mass. More mass increases strength. In car terms this means a bigger engine. More horsepower. But this is not the essence of a car’s acceleration. Torque is. The pulling strength that gets the mass moving. Through turbocharging, the Saab 9-5′s engine delivers maximum torque at low and medium rpm. The range where most driving takes place. Performance is boosted without bulk. Less becomes more.

Saab vs the Supermodel
For some car manufacturers, a beautiful woman leaning on the hood is a standard feature. Not so in a Saab advertisement. In place of the supermodel a 9-5 Wagon has SAHR, the world’s first active head restraints designed to reduce whiplash. There is a turbocharged engine. A torsionally rigid body shell. Head and chest side airbags. Cargotracks to secure any size load and an optional sliding floor to make unloading easier. Saab believes these are the things that should attract you to a car. Not a perfect smile.

Saab vs Symmetry
A turbocharger is placed on one side of the engine. Conventional balance is upset. And the world’s first asymmetrically turbocharged V6 is born. Unique in the realm of V6′s. Exclusive to the Saab 9-5. The goal was to design a 3.0 litre engine both powerful and efficient. By channeling exhaust gases from three cylinders to boost six, torque was maximised in a lighter engine. Acceleration is quick and smooth. Power is abundant. Ironically, balance is achieved.
Saab vs Vivaldi
Can a car compete with a music composition? The Four Seasons by Antonio Vivaldi is as good a test as you’ll get. Concerto No 1 – Spring. The top of the Saab 9-3 convertible comes down. Summer arrives and calls the road to come play. The turbo engine proves more than its equal. Fast forward to Autumn. An aerodynamic body keeps the wind at bay. Winter comes on with a vengeance. Front wheel drive responds. The triple-layer insulated top, heated front seats and heated glass rear window all do their jobs. Vivaldi meets his match. Let the music play.

Source saabusnited

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